Font Study

Serif

 Old Style
-Axis of thick and thin slopes left
-Contrast is greater
-Cross bar of the lower-case e is horizontal
Bembo, Plantin, Garamond, Sabon, Albertina, Palatino

Transitional
-Axis between thick and thin slopes are vertical or slopes left
-Base serifs are little and not rounded
-The top serifs of lower case are roof shaped
Baskerville, Concorde, Fournier, Perptua, Calson Old Face

Modern
-Strong emphasis on vertical stroke
-Sharp contrasts
-Symmetry
Didot, Bodoni, Walbaum, Linotype, Fila Sophia

Slab Serif
-Little thick and thin contrasts
-Heavy rectangular serifs
-Serifs are defining characteristics
Antigue, Clarendon, Beton, Memphis, PMN Caecilia, Serifa

San Serif

Humanist
-No serifs
-Line widths are equal
-Shows some contrasts in line width
Gill Sans, Profile, Frutiger, Scala Sans, Myrid

Grotesk/Gothic
-Angular
-Calligraphic
Cloister Black, Grotesk, Bell Gothic, Benton Sans, News Gothic

Geometric
-No serifs
-Line thickness is same
-Axis of roundings is vertical
Futura, Avant Garde, Eurostile, Erbar, Bank Gothic